About the project: The project involved a redesign and refresh of the Modern Medicaid Alliance branding guide. Key enhancements included the introduction of a new flow-pattern artwork, designed to overlay photos and serve as a visual enhancement across branded materials. The pattern symbolizes forward movement, reinforcing the organization's dynamic approach. Additionally, a character illustration system was developed, providing a versatile visual language that can be used consistently across the brand.
About the organization: Modern Medicaid Alliance's (MMA) mission is to educate policymakers and the public about the benefits of Medicaid, highlighting its impact on cost savings, health outcomes, and social well-being.
MMA Character Illustration Style
