About the project: Redesign and refresh of the Modern Medicaid Alliance branding guide. Enhancements included incorporating a new flow pattern artwork to be used over photos and as a visual enhancement to produced materials. The goal of the pattern is convey the forward movement. Another part of the project was to develop a character illustration system that can be used across the brand.
About the organization: MMA's mission is to educate policymakers and the public about the benefits of Medicaid to the American people in terms of cost savings, health outcomes, and social impact.
MMA Character Illustration Style