About the project: Redesign and refresh of the Modern Medicaid Alliance branding guide. Enhancements included incorporating a new flow pattern artwork to be used over photos and as a visual enhancement to produced materials. The goal of the pattern is convey the forward movement. Another part of the project was to develop a character illustration system that can be used across the brand.
About the organization: MMA's mission is to educate policymakers and the public about the benefits of Medicaid to the American people in terms of cost savings, health outcomes, and social impact.
![](https://cdn.myportfolio.com/aa3a8712280b29821ced1e116f55fdfe/1dfc9bc7-5a1b-4415-afb0-25723b27aa78_rw_3840.png?h=a08354d4ce4a17e343a4bfa38d37f4ff)
![](https://cdn.myportfolio.com/aa3a8712280b29821ced1e116f55fdfe/727ade6b-d83b-4e84-8593-cfd4de1072c7_rw_3840.png?h=8cf63582e9470efb60ac4e5f48079007)
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MMA Character Illustration Style
![](https://cdn.myportfolio.com/aa3a8712280b29821ced1e116f55fdfe/326d7868-3023-4ebf-8552-18ca7b687f24_rw_1200.png?h=e6fb363dcfdcfb1c6f6b8f0908f440b3)
![](https://cdn.myportfolio.com/aa3a8712280b29821ced1e116f55fdfe/79841a26-1338-41f6-b10c-19be05452ae5_rw_1200.png?h=bfdd7d95eff14d189056904a33c6c7ec)
![](https://cdn.myportfolio.com/aa3a8712280b29821ced1e116f55fdfe/ce28953e-b639-4e06-8499-20092ceea41c_rw_1200.png?h=b3f45370cd45b6a72234d65f848f0397)
![](https://cdn.myportfolio.com/aa3a8712280b29821ced1e116f55fdfe/8d26e141-8bfb-48ba-a78d-aa9c504b5dfe_rw_1200.png?h=9cd78a143b6b74cbf42ff913d1a073a9)
![](https://cdn.myportfolio.com/aa3a8712280b29821ced1e116f55fdfe/166d3b4f-ba69-46a2-b828-837ec49de148_rw_1200.png?h=7d0d33ddbe9283ef915f284231fb8cdf)
![](https://cdn.myportfolio.com/aa3a8712280b29821ced1e116f55fdfe/2279171d-8392-4829-a642-5ed7bbd0f226_rw_1200.png?h=58be7e0e9eccb13ac5174d094d420805)